Online Certificate Program in Digital Marketing

The program allows participants to:

• Understand how to optimize web presence using on-page and off-page Search Engine Optimisation (SEO) techniques
• Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
• Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
• Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
• Devise social media marketing strategy and content strategy for each of the above platforms
• Understand the framework for creating content that is engaging, valuable and shareable
• Leverage an analytics driven decision-making framework and marketing technology stack for business decisions
• Optimize media mix and budget allocation using marketing technology tools
• Interpret website analytics, search analytics, social media analytics, email analytics and provide performance insights

Outcomes

Upon completion, students are expected to be capable of:

• Creating a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
• Applying best practices to create compelling search ads, display ads, shopping ads
• Applying skills needed to attempt Google Ads Certifications
• Analyzing the nuances of different social media platforms and the accompanying content strategies
• Evaluating, analyzing, and optimizing social media ad campaigns end to end
• Applying skills required to attempt Facebook Blueprint Certifications
• Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms

• Quarter 1: Search Engine Marketing

• Quarter 2: Social Media and Content Marketing

• Quarter 3: Digital Marketing Analytics

Career Options

Get an edge over the competition with the right tools and resources, to build a career in the operations management sector. The program prepares you to take up various roles such as:

• SEO Manager
  You are responsible for designing and implementing an SEO strategy within an organization.
• Digital Marketing Analyst
  You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
• Digital Marketing Manager
  You are required to plan, implement and monitor digital marketing campaigns across various digital networks.
• Digital Marketing Specialist
  You are required to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.
• Digital Account Manager
  You are responsible for planning, developing, and managing clients’ digital strategies to improve their web presence and achieve their digital marketing goals.
• SEO Analyst
  You are responsible for increasing the number of people viewing the website(s) by analyzing data on website performance and staying on top of ever-changing SEO trends.
• Performance Marketing Manager
  Drive commercial performance by achieving campaign-specific results through overall measurement, setting targets, and tackling post-campaign evaluations.

• HSC/10+2 from a recognized board
• SSC + 2 years of experience