Online Certificate Program in
Search Engine Marketing

Highlights:

• Understand the working of search engines, crawling, indexing, and search engine algorithms
• Devise keyword strategy by performing keyword research and selection
• Understand how to optimize landing pages for conversion
• Understand how to optimize web presence using on-page and off-page Search Engine Optimization (SEO) techniques
• Write effective ad copy, target relevant audiences using Search Engine Marketing (SEM) tools
• Be proficient in the Google Ads platform by gaining hands-on experiential learning in a simulated environment
• Measure success and optimize SEM campaigns using analytics

 Outcomes:

Upon completion, students are expected to be capable of:

• Successfully create a web presence which is optimized for search engines using on-page and off-page search engine optimization techniques
• Creating and optimizing landing pages that convert
• Applying best practices to create compelling search ads, display ads, shopping ads
• Analyzing and evaluating search ad campaigns end-to-end
• Analyzing and interpreting metrics, reports and analytics to make required adjustments to ad campaigns
• Applying skills needed to attempt Google Ads Certifications

 The Student Edge:

• Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
• Stay Current: Curriculum updated to include industry developments every six months.
• Lifetime access: Get a lifetime right to use the course content after you finish the course.

• Quarter 1: Search Engine Marketing

Career Options

Get an edge over the competition with the right tools and resources, to build a career in the operations management sector. The program prepares you to take up various roles such as:

• SEO Analyst
  You are responsible for increasing the number of people viewing the website(s) by analyzing data on website performance and staying on top of ever-changing SEO trends.
• Digital Marketing Specialist
  You are required to develop strong and innovative strategies to promote the business brand, products, and services.
• Digital Marketing Manager
  You are required to plan, implement and monitor digital marketing campaigns across various digital networks.
• Digital Marketing Analyst
  You are responsible for analyzing statistics and looking for ways that the company can improve its online marketing efforts.
• SEO Manager
  You are responsible for designing and implementing an SEO strategy within an organization.

• HSC/10+2 from a recognized board
• SSC + 2 years of experience