Online Certificate Program in
Social Media & Content Marketing

Highlights:

The program allows participants to:

• Understand how social media has disrupted traditional marketing
• Understand different social media platforms: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, Quora, Blogs and YouTube
• Devise social media marketing strategy and content strategy for each of the above platforms
• Develop your personal brand using social media, and understand how to become an influencer
• Understand social media campaign management and advertising on each social media platform
• Measure success and optimize paid social using analytics and reporting
• Understand the framework for creating content that is engaging, valuable and shareable
• Understand how to devise a wholesome content marketing strategy for different platforms

 Outcomes:

Upon completion, students are expected to be capable of:

• Understanding how to leverage social media channels over in the overall media mix
• Analyzing the nuances of different social media platforms and the accompanying content strategies
• Understanding of the content creation process and corresponding tools
• Evaluating, analyzing, and optimizing social media ad campaigns end to end
• Creating effective strategies across Social Media platforms to engage new and existing audiences whilst achieving business goals
• Applying skills required to attempt Facebook Blueprint Certifications
• Creating content marketing strategy for various digital marketing channels
• Applying skills needed to create, distribute and amplify valuable content using content creation tools and distribution platforms

The Student Edge:

• Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
• Stay Current: Curriculum updated to include industry developments every six months.
• Lifetime access: Get a lifetime right to use the course content after you finish the course.

Career Options

Our experienced faculty is a blend of academicians and industry experts who will guide you every step of the way. 

• Content Lead Social Media
  You are required to guide content marketing strategy, facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and report on the results of each content marketing initiative.
• Performance Marketing Manager
  You are responsible for the management of digital accounts and diversifying the channel mix using paid social channels.
• Social Media Manager
  Oversees a company’s interactions with the public through implementing content strategies on social media platforms.
• Content Specialist/Manager
  Your duties may include writing daily blog posts to develop and maintain an audience, creating content for marketing campaigns, and overseeing social media accounts for your brand or site.
• Social Media Account Manager
  You are required to combine marketing and technological skills to maintain an online image for clients.

• HSC/10+2 from a recognized board
• SSC + 2 years of experience